To preface this article, I have to include that we sell product photography services. The fact is, although product photos are perfectly doable at home, not everyone wants to invest the money and space into a home product photo studio. If that sounds like you, look into our product photography services! You just ship us your product, we photograph it, then ship it back! We do all the hard work, so you don’t have to. You can check out our pricing by clicking below.
With that said, let’s get into the article.
Taking product photos is a crucial step to focus on in order to increase product sales. To some, it might sound daunting, but taking product photos is not that difficult. You could save the money you allotted for hiring a professional photographer, and invest it in some basic equipment, which we will be telling you about below!
The best part about taking your own product photos is that you do not even have to invest in a high end camera for it –your smartphone could get the job done as well! Following the tips below, you can learn how to take product photos that look professional and clean.
Most professional photographers recommend a plain white background for product photos, as it removes any distractions and makes very clear the product you want to market. However, your background may change depending on the product. Sometimes, the product looks better in its natural environment. For example, clothes may look better when shot on a model, kitchenware in kitchens, outdoor gear in the outdoors, etc. However, if you’re using other custom backgrounds, make sure that the focus is always on the product, and not the background. It is supposed to complement the product instead of overtaking it.
Some interesting ways to make this the case is to get low-interest backgrounds that give off different “feels.” For instance, for “rugged” products, you might want to get a slate slab that you can shoot on. It isn’t so busy that the eyes will be drawn away from the product, but it also gives off the feel that you want. Additionally, other solid colors work well, depending on the type of product.
Lighting is the absolute most important part of product photography, and also the part you should invest the most in. At very minimum you want to get 1-2 fill lights with a softbox for each. This way, you have the option to have soft or hard shadows, and you can really make the product look its best.
Take Multiple Angles and Close Ups
Before buying something, people always want to see the product as well as possible. A lack of good product photos might cost you a handful in sales. Therefore, you should try experimenting with different angles and focus on any important details or features that you might be advertising with the product.
A friendly caveat: if you’re using a smartphone and want to do a close-up, it is always better to actually physically move in closer to the product, than to use the digital zoom on your smartphone camera. Using the digital zoom will pixelate your image and make it unclear. Moving in closer, however, will provide you good close ups without compromising on quality.
When using your phone…
If you do not know how to take product photos and are using your smartphone, there are some simple tips you can use to make your photos better. Like cleaning your lens. This is an often overlooked step, but it can make your photos appear much clearer and more vivid. The colours will look much brighter and the photo will look fresh.
Another overlooked step is turning off the flash. The flash on smartphones generally isn’t the best and doesn’t provide the desired results a majority of the time. Instead, it would be better to fix the lighting in such a way that you do not need to use the flash. It is the one feature on your smartphone camera that is best kept absent while clicking photos.
Invest in a Tripod
There is nothing more off-putting than an unsteady picture, which is why buying a tripod to steady your camera is a great investment which will give your product photos the boost they need. Plus, it also gives you the room to try and experiment with more settings and angles comfortably.
However, if you feel that you are pretty good at holding your phone or camera steady, you can skip this step and move right along.
Edit your Photos
If you’re not very well-versed with how to take product photos, you still can salvage the photos by editing them. Editing is a boon to photography and can be used to make your photo look more aesthetically appealing and professional. Though editing used to be a skill known by a few professionals, today thanks to numerous phone apps and free pieces of software for your PC, it is no longer a specialized skill. Everyone can edit – including you!
There are a lot of free softwares you can find on the internet which are fairly easy to use and get used to. You could use appropriate filters and other popular effects to help your photos achieve the desired feel and texture.
However, if you still can’t achieve what you envisioned for your photos, or if you do not want to edit the photos yourself, there are websites on the internet that will edit your photos to give them a more professional look. These websites will return your photos back to you, perfectly edited, within a few days. Or else, you could go to a studio and get it edited by the professionals there. However, learning how to edit your photos is a great skill to have, especially if you’re going to have to take a lot of product photos. Plus, it also helps you cut costs or paying these professionals or websites.
Again, however, if you don’t feel up to the task of editing or taking your own product photos, feel free to contact us. We will have your photos edited as well as possible within 48 hours, and if you want us to take the photos ourselves, you’ll get them within 5 days of us receiving the product.
Practice. Practice taking photos on your camera or phone, because after all, it is a skill, which you can hone with more practice and experience. Try different angles, shoot photos in different light settings and backgrounds to get an idea of how light interacts with any object within the frame, so that when the time comes to click a photo of your product, you know where to place the object with respect to the light source. Basically get a feel of what clicks and what doesn’t.
Now that you know how to take product photos, you’re well on your way to taking amazing pictures to boost your business and profits! No matter what camera you’re using, you will be able to take great photos by adjusting the lighting and fixing the background alone. If using your smartphone, to get a professional-looking photo, make sure your camera is 12 megapixels or higher –and chances are you or someone you know has a phone like that. So explore the world of photography and editing!