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You're not Spending Enough Time on Your Listings.
Your product page is the most important page on your store. This is the big league. You get one chance to convince your customer to buy your product. The description and product photos that they see are, by definition, the impression that you give of your product. If your product photos are unprofessional, your product is unprofessional. Even if this isn’t actually the case, it’s what the customers will think. Bad product photos account for more bounces than any other part of your site. Why, then, would you not want to make sure that your product page is absolutely on-point? You might not believe how important product photos are. Take a look at the two Amazon pages below. Which one would you buy?
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The Power of Product Photos
Take a look at these two Amazon listings. They are for a very similar product. One is more expensive, while the other is very inexpensive. It seems logical that the more expensive one would seem a little more sophisticated or high-quality. Why, then, does it seem that the cheaper listing is higher-quality? The price seems to suggest that there's no way this could be the case, but we cannot help but sense it. This is the result of good product photos. We see professional-quality photos, and assume that the company put the same level of care into their product. The amateur photos, while not horrible, give off an air of unprofessionalism. It is no wonder, then, that the first product is Amazon's Choice, with almost 200 hundred reviews, and the second product has only 5 reviews.
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The background you choose for your product photos must represent who you are as a company. A black background could be for a rugged outdoors-style company. It could also be for an artsy, hipster brand. A white background is stylish and clean. A colored-background has a playful mood. By changing the background, you can completely change both how the picture makes the customer feel and how they perceive you as a brand. Here are a few of our backgrounds.
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